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Measuring the return on investment (ROI) from your PhishMe license is simple and easy.
The most obvious and significant impact is the dramatic reduction you will see in the overall risk of a phishing attack both getting past your perimeter protection and your well trained employees. Using PhishMe, customers reduce risk by approximately 50% during the first 6 months of an effort, and can drop by up to 85% after a year. Continual training keeps the risk levels in the low single digits and helps them minimize the impact of new attacks.
From a monetary perspective, the ROI of PhishMe and its impact on your organization can be compared to the costs that would be associated with a major compromise of your network and systems if an attack were successful. These costs would include not only the effort to immediately respond to the attack to minimize damages, but also the process of updating technologies to prevent subsequent attacks. The total potential direct losses can be staggering!
Our consultants have performed hundreds of breach investigations and on average the total cost to an organization that has been breached by one of these attacks can be well over $250,000 for a major incident. Additionally, if the incident involves the loss of personal and sensitive customer information, the impact to your brand and the loss of customer confidence in your organization will be enormous, and the long-term financial impact will be brutal.
There is also the opportunity cost view of measuring the ROI from PhishMe. Specifically the amount of time and resources your IT organization must commit when responding to user reports of falling for phishing attacks and unwinding the damage caused by such incidents. The internal cost to identify, respond, triage and recover compromised systems can place an unbearable strain on the IT service organization. Most firms find that cutting the need for this effort by 50% to 80% results in significant savings of time, labor and energy, all of which can be focused on core business operations that can actually help your business grow.